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Research papers

1 eureka moment, 2 famous ads, 3 reaps the rewards

How 3 did it:If brands come readily to mind Then profit won’t be far behind All round the world, the rule’s the same Your only objective–AIM FOR FAME When your brand needs that fame ignition You can’t rely upon cognition...

Catalogue: Congress 2015: Revelations
Authors: John Kearon, Tom Malleschitz
October 1, 2015

Videos

1 eureka moment, 2 famous ads, 3 reaps the rewards

How 3 did it: If brands come readily to mind Then profit won’t be far behind All round the world, the rule’s the same Your only objective–AIM FOR FAME When your brand needs that fame ignition You can’t rely upon cognition Replace...

Catalogue: Congress 2015: Revelations
Authors: Tom Malleschitz, John Kearon
June 15, 2015